International buyers exploring halal industries in Malaysia
“The total value of the halal market in Germany is around €4 billion ($3.9 billion) annually. So, the halal market is very big in Germany as the country has a sizable number of Muslims, particularly Turks and people from other Muslim countries. So, they want to get Halal food items in supermarkets, especially in those markets run by Muslims.”
His company has been supplying instant noodles & specialty noodles, vegetarian meals, jackfruit snacks, creamer, milk, powder, dishwasher, soap, utensils, and kitchen appliances to supermarkets across Germany.
Mustafa said that not only Muslims, but Germans are also keen to get halal products. Because halal is not only related to a religion but “halal means clean, halal means hygienic, halal means every step of the production procedure is monitored carefully. Halal means you know every single ingredient of the product you are consuming. Because halal products need to get halal certifications that are too tough and very strict.
"Halal means food safety; halal means clean and quality so anybody can consume. Halal is the future not only in the Muslim countries but in non-Muslim countries,” he said. "This sector is growing everywhere and is growing in a very fast way. Halal would be a very big industry. In the near future, food safety would be curricula matter for consumers.”
But to enter western markets, halal products need other European certifications for food products. The halal food production industries must be well-equipped and completely ready for the rapidly booming halal market.
Innovation and new concept
A businessman from India said he was excited to see innovations and vast opportunities for businesses with Malaysian manufacturers.
“I have seen Malaysian products. They are very world-class. A lot of new and exciting innovations are happening here,” said Prince Chatterjee, vice president for consumer brands for Reliance Retail Limited, a personal care and toiletries supplier in India.
Chatterjee told Anadolu that he was “feeling very excited to see the kind product innovation, new concepts, combination of products and packaging initiatives” in Malaysia during his meetings with producers at MIHAS r.
As a subsidiary of one of the largest conglomerates in the South Asian nation with a population of 1.3 billion, Reliance Retail Limited is seeking opportunities to get skin care, hair care, makeup color cosmetics, bath and shower products from Malaysian manufacturers.
“With the right quality of products and the right business partners, if we can establish a good business relationship, I think it could be a really good opportunity for us to look into manufacturing some of our products in Malaysia,” he said.
The expo, organized by the Malaysian External Trade Development Corporation (MATRADE), draws participants from local and international buyers, entrepreneurs, retailers, brands, media, researchers and industry influencers.
It has attracted nearly 400 companies from across the globe through conventional and virtual exhibition formats.
This year, it features 13 clusters including food, pharmaceuticals, e-commerce, media and recreation, Islamic finance, modest fashion, personal care and cosmetics, Muslim-friendly tourism and Islamic arts and culture,