Eastern Macedonia and Thrace named Europe’s leading emerging destination at 2025 World Travel Awards
Eastern Macedonia and Thrace has been named “Europe’s Leading Emerging Destination 2025” at the World Travel Awards, one of the most prestigious recognitions in the global tourism industry. The award ceremony took place on October 22, 2025, in Sardinia, gathering leading destinations and tourism authorities from around the world.
Regional Leadership Recognized
The award was received by Christodoulos Topsidis, Governor of Eastern Macedonia and Thrace, who highlighted the region’s strategy of outward-looking growth and sustainable tourism development.
“This distinction is the result of a strategic approach implemented with faith, planning, and consistency. It belongs to all of Eastern Macedonia and Thrace – to the people, professionals, and local tourism community who shape the unique authenticity of our region,” Topsidis said.
“It is a moment of pride and validation for our collective effort and a strong commitment to continue with the same determination. Eastern Macedonia and Thrace demonstrates it can stand proudly on the international stage with confidence, strategy, and a modern identity.”
Building a New International Image
According to regional authorities, Eastern Macedonia and Thrace aimed from the outset for international recognition and targeted participation in the World Travel Awards. Through a cohesive outward-facing strategy and focused promotional activities, the region successfully presented a new tourism narrative and earned the top spot through votes from both the public and tourism professionals.
The recognition reflects the consistency, teamwork, and innovative tourism strategy that positions Eastern Macedonia and Thrace among the most promising emerging destinations in Europe. The region continues to implement its strategic plan, “Tourism Everywhere – Value for All”, focusing on sustainable development, regional cohesion, and social impact, building a tourism identity that highlights both authenticity and modern growth.
Officials React
Deputy Governor for Tourism Panagiotis Archontis, present at the awards ceremony, commented:
“The World Travel Awards 2025 recognition is the result of collective effort to create a new tourism identity for Eastern Macedonia and Thrace. From the beginning, we invested in collaboration, planning, and visibility, presenting a destination that combines authenticity with high-value experiences. This acknowledgment confirms that our region can claim its rightful place on the European tourism map and motivates us to continue with the same passion and vision.”
Competitive Landscape
Eastern Macedonia and Thrace competed with leading European destinations, including Bad Ischl (Austria), Baião (Portugal), Bansko (Bulgaria), Matera (Italy), Mljet (Croatia), Bydgoszcz (Poland), Ljubljana (Slovenia), Sines (Portugal), and Tartu (Estonia). The award places the region among Europe’s most dynamic and rapidly emerging tourism destinations, marking a new era of international recognition and outward engagement.
The World Travel Awards, established in 1993, are globally recognized as the “Oscars” of the tourism industry, honoring destinations, organizations, and professionals for excellence, consistency, and added value in global tourism.
