Mobile internet in Greece becomes cheaper as data usage soars
The study by consultancy firm Tefficient shows that mobile data consumption in Greece surged by 38% last year, the highest increase recorded among the countries surveyed. Belgium followed with 32%, while Croatia saw the smallest increase at just 2%.
Despite the drop in the price per gigabyte, mobile operators in Greece saw their average revenue per user (ARPU) rise to €14 in 2024, slightly below the €15 average across the group of countries studied. This is because lower prices spurred significantly higher consumption.
The cost per gigabyte fell by 26%, the sharpest decline among the 40 nations examined. In 2023, Greek consumers used about 10 GB per month, paying €12 (€1.20/GB). In 2024, usage doubled to 20 GB, while the monthly bill rose only slightly to €14 (€0.70/GB).
This marks a dramatic change from 2019, when some Greek customers paid up to €28.93 per GB, making the country one of the most expensive in Europe for mobile data. Today, some eSIM packages for tourists are available for as little as €0.09 per GB.
Analysts say the trend benefits both sides: customers enjoy more data at lower unit costs, while providers increase total revenues thanks to higher demand. The shift is also timely, coinciding with a sharp rise in post-pandemic tourism.
