Greek consumers cautious amid Middle East crisis

Uncertainty and heightened concern have dominated the supermarket sector in the first days following the outbreak of conflict in the Middle East, with Greek consumers immediately adjusting their behavior under the weight of current events. 

According to a NielsenIQ survey conducted between March 9-12, 57% of consumers reported feeling anxious, while 27% were experiencing high levels of stress regarding future developments. Furthermore, 13% expressed anger, with only a marginal 3% remaining indifferent. This climate was clearly reflected in both consumer psychology and initial market reactions.

At the same time, 72% of consumers stated they have already modified their habits. Specifically, 35% are curbing expenditures and 25% are reducing outings. Additionally, 10% have begun stockpiling essential goods. Primary concerns focus on potential price hikes (22%) and product shortages (19%), while geopolitical escalation and rising fuel costs trouble 16% and 14% of respondents, respectively.

Compared to February, a clear shift in priorities was evident. Prior to the crisis, consumers were primarily concerned with the rising cost of food (45%), energy bills (21%), and meeting basic needs (17%). Today, that concern has broadened to include fears of supply chain disruptions and general market instability.

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