Bulgaria introduces dual price labels: Leva and euro side by side
As part of its transition to the euro, Bulgaria has introduced a dual pricing requirement. From August 8, 2025, all shops and service providers must display product and service prices in both Bulgarian leva (BGN) and euros (EUR).
Euro prices will be calculated at the fixed exchange rate set by the Bulgarian Currency Board: 1 EUR = 1.95583 BGN. This rate will also apply when Bulgaria officially adopts the euro on January 1, 2026. The regulation aims to help consumers easily compare prices and ensure a smooth currency transition.
For the first two months—until October 8, 2025—businesses that fail to comply will not face penalties, giving them time to update cash registers and sales software. After this grace period, inspections will intensify and non-compliant businesses will be fined.
The Ministry of Trade says the measure is designed to preserve price stability, prevent opportunistic price hikes, and protect purchasing power. Officials stress that transparency is key, enabling consumers to see prices in both currencies and make informed purchases.
Experts are urging business owners to use the grace period wisely, warning that failing to adapt on time could lead to both financial penalties and loss of customer trust.
The dual pricing system marks a significant milestone in Bulgaria’s journey toward euro adoption, with the government planning awareness campaigns and support programs to aid the transition.
